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175 Horsepower

94 FT-LBS OF TORQUE

485 LBS WEIGHT (WET, NO FUEL)

POWERED BY THE BUELL 1190CC v-TWIN ENGINE

185 Horsepower

102 FT-LBS OF TORQUE

440 LBS WEIGHT (WET, NO FUEL)

POWERED BY THE BUELL 1190CC v-TWIN ENGINE

CARBON FIBER STANDARD

Buell SuperTouring Sales Order Deposit

$1,000.00

Fuel your adventurous soul with American built Buell SuperTouring. Whether navigating scenic routes, embarking on long tours, or carving through mountain curves, with 185 horsepower and 102 Ft-Lbs. of torque, the Buell SuperTouring ensures every ride is a journey to remember.

185 Horsepower

102 FT-LBS OF TORQUE

419 LBS WEIGHT (WET, NO FUEL)

POWERED BY THE BUELL 1190CC v-TWIN ENGINE

CARBON FIBER STANDARD

Buell Hammerhead 1190 $50 Deposit

$50.00

Born from decades of American grit and racing heritage, the Buell Hammerhead 1190 is built for those who demand more from every ride. This isn’t just a sport bike; it’s an unbreakable bond between rider and machine, forged on the track and perfected on American soil.

Buell Hammerhead 1190 $50 Deposit

$50.00

185 Horsepower

102 FT-LBS OF TORQUE

414 LBS WEIGHT (WET, NO FUEL)

POWERED BY THE BUELL 1190CC v-TWIN ENGINE

CARBON FIBER STANDARD

Buell 1190SX $50 Deposit

$50.00

Built for those who live and breathe the thrill, the Buell 1190SX brings raw superbike power and relentless precision to the streets. With racing heritage pulsing through every carbon fiber, this machine is your partner in carving up open roads or commanding cityscapes.

Buell 1190SX $50 Deposit

$50.00

Read more on what we’ve been up to at the factory!

NEWS

Featured

Buell Motorcycle Co. Debuts First Completed Super Cruiser Build

Buell Motorcycle Co. has taken the Super Cruiser from concept to the concrete and has officially entered the production phase of its highly anticipated model, marking a milestone moment for the American motorcycle brand. Last week, Buell began its first builds of the Super Cruiser, completing VIN 0001 on September 26, 2025.

Unveiling the 2025 Freedom Edition Hammerhead: Performance, the American Way.

Buell Motorcycle Co. is thrilled to announce the debut of the 2025 Freedom Edition Hammerhead, an iconic machine that embodies the spirit of American ingenuity and speed.

Buell Enters UK Markets, Expanding Global Distribution

Buell Motorcycle Co. is expanding its global footprint with a highly anticipated return to the United Kingdom through a strategic partnership with Rainbow Moto & Re-Charge Café who will be taking on the Buell MotorBike UK division.

Buell Motorcycle Co. Announces Production of High-Performance Sport Touring MOtorcycle

The moment touring enthusiasts have been waiting for is finally here! Buell Motorcycle Co. is thrilled to announce that production of the SuperTouring will commence this Fall.

Buell Motorcycle Co. to Showcase Super Cruisers & Customs at Daytona Bike Week 2025

Daytona Bike week will be a buzz with Buell unveiling Super Cruiser custom builds. Buell’s team will also be showcasing the highly anticipated Super Cruiser final prototypes at Destination Daytona.

Celebrating a Year of Milestones: Buell Motorcycles Rounds Off 2024 with Growth in Every Category

Buell Motorcycles, a legendary name in American motorcycling, is proud to celebrate a year of successes as 2024 wraps up and makes way for 2025.

Buell Motorcycles Roars into MOTO Canada's 30th Anniversary with 2025 Model Lineup Preview

Buell Motorcycles, an American motorcycle manufacturer renowned for its distinctive design and powerful performance, is thrilled to announce its first-ever participation in MOTO Canada.

Buell Motorcycle Co. to Open Orders September 12th for the Highly Anticipated Buell Super Cruiser

Buell Motorcycle Co. is excited to announce that orders for the eagerly anticipated Buell Super Cruiser will officially open on September 12, 2024 to pre-order customers at a special introductory price of $23,900. After November 12, 2024, the order banks will be available to the general public at the base MSRP of $25,900. The Buell Super Cruiser, targeted to start production fall of 2025, is expected to redefine the cruiser market with its cutting-edge design and superior performance.

Buell Motorcycle Co. Announces Expansion into Global Markets

Buell Motorcycle Co., the iconic American Motorcycle brand, announces plans to rejoin global markets.

Buell Motorcycles to Unveil Super Cruiser Prototypes and SuperTouring Pre-Production Models at Daytona Bike Week 2024

Buell Motorcycles, manufacturer of the highest-performing superbikes in America, is gearing up for its premier showcase at Daytona Bike Week, March 1-10, 2024. The event's highlight will be the debut of the highly anticipated Super Cruiser prototypes, marking a milestone in Buell's relentless pursuit of excellence and commitment to eager fans.

Buell Strengthens Team with Top Talent to Rev Up Production

Buell Motorcycles is proud to announce the addition of three exceptional new hires, bolstering its design, engineering, sourcing, and manufacturing capabilities. These strategic team members mark a significant step as Buell gears up to produce its highly anticipated 2024 SuperTouring and 2025 Super Cruiser motorcycles.

Buell Motorcycle Co. Surpasses $120 Million In Pre-orfers for New Super Cruiser Concept Bike

In an unprecedented show of support from motorcycle enthusiasts worldwide, Buell Motorcycle Co. has achieved a remarkable milestone. In just six months, Buell has amassed over $120 million in preorders for their groundbreaking Super Cruiser 1190 collaboration with iconic motorcycle designer, Roland Sands.

Buell Unveils 40th-Anniversary Freedom Edition Hammerhead 1190

Buell Motorcycles, proud manufacturer of the only American-built sport bike lineup, announces the launch of a 40th-anniversary Freedom Edition Hammerhead 1190. With a striking paint scheme featuring red, white, and blue stars and stripes, it celebrates 40 years of Buell Motorcycles and the lifeblood of American freedom.

Buell’s Daytona Bike Week LIneup will Showcase New Super Cruiser, the Bike Everyone is Talking About

Buell Motorcycles and Roland Sands Design have announced the first public preview of the 2025 Buell Super Cruiser. Making its East Coast debut at Daytona Bike Week, Friday, March 3 - Sunday, March 12, 2023, the Super Cruiser will star in Buell's lineup along Destination Daytona's main drag, showing off their high-performance, American-made superbikes and touting their latest updates.

New Buell Super Cruiser is a Roland Sands Design Collaboration

Buell Motorcycle announced this week that a new Super Cruiser designed by Roland Sands of Roland Sands Design, Long Beach, CA, is in development for 2025, bringing two iconic brands together to create a one-of-a-kind motorcycle with a West Coast attitude.

Buell Announces Upcoming Job Openings for Q1 of 2023 Based in Grand Rapids, Michigan

Buell Motorcycles, a Grand Rapids, Michigan-based manufacturer of high-performance motorcycles, is looking to add skilled and motivated individuals that have a passion for building exciting new products, contributing to a dynamic work environment, and becoming part of the Buell team.

Buell bulletin

Featured

Super Cruiser Next Steps: Your Vision to Our Platform

As more riders throw a leg over their production Super Cruisers, the conversation is quickly shifting from "when?" to "what’s everyone doing with their Super Cruisers?"

The Heart of American Performance: Buell 1190cc V-twin Engine (Ep. 1)

We're diving into the heart of our machines with a new series showcasing the 1190cc Liquid Cooled V-twin Buell engine: How our technology came to be, and what today’s machines carry.

Breaking the Mold: Buell’s Transparent Journey to the Super Cruiser

While the rest of the industry plays hide-and-seek with their development, orchestrating perfect reveals and keeping riders in the dark until the big unveiling, we've thrown the garage doors open. We've invited you—our riders and enthusiasts—into the raw, unfiltered reality of bringing the Super Cruiser to life.

Buell SuperTouring Sales Order Deposits are Open!

Secure your Buell SuperTouring now!

Unveiling the 2025 Freedom Edition Hammerhead 1190: Performance, the American Way.

American performance just got a new look for the 2025 riding season! Buell Motorcycle Co. is thrilled to announce the debut of the 2025 Freedom Edition Hammerhead, an iconic machine that embodies the spirit of American ingenuity and speed.

Riding the v3 Buell Super Cruiser: Facts and Feedback from Fellow Riders

There's no comparison. Many cruisers use orifice-based damping, which is a velocity-based system and doesn’t provide much more in the way of benefits. Fox's suspension system has an inverted fork with a cartridge setup, and its one-by-one design is the latest and greatest in sport bikes. The valving structure and design in these forks and shock are impressive, and in terms of low-speed versus high-speed damping, they gave me exactly what I asked for.

Riding the v2 Buell Super Cruiser: Facts and Feedback from Fellow Riders - Part two

The year is almost complete, and more riders are getting to know the Super Cruiser as we continue toward a fall debut in 2025!

Riding the v2 Super Cruiser: Facts and Feedback from Fellow Riders

"I love that this bike is super lightweight because it makes one-footing it super easy.

“I'm 125 lbs - about 5'2" - and I am not flat-footed on this bike… but I don't find that an issue because it is so light."

Tech Talks with Jacob Stark: Buell and the World’s Last Production V-Twin Sport Bikes

“I love V-twins… the only reason why I got into Buell is because they were one of the few sport bikes that ran a big, aggressive V-twin. I grew up with Harleys, with that American image of a motorcycle… but I was also young and liked to go fast. Buell’s bikes are real fast.”

Tech Talks with Jacob Stark: How to Prep a Hammerhead 1190 for Track Days

Looking at a Hammerhead and wondering how much you’ll have to put into it to take the thing to the track? We’ve pulled our Engineer Specialist, Jacob Stark, out of Headquarters to ask him about prepping a Hammerhead for Track Day.

Standing Out in an Industry of Giants

Most of us are still chasing that feeling of freedom, that rush of adrenaline that comes with pushing the limits. In a world where everybody tries to fit in, motorcycles have been bred to disrupt, converting even the most modest of mortals into a veritable mecca of kinesthetic intelligence. We don’t do well blending in, nor, I think, should we ever. All of the above is exactly why we believe in the analog experience.

Buell Blazes Through Americade with Kaplan Cycles!

Buell displayed their current lineup under a Kaplan tent at Americade 2024, Kaplan won the 2024 Americade Transporter Show Stopper Award, beating factory competition as the only private rig entered, and a happy customer was able to ride his Hammerhead 1190 home!

Buell Motorcycles: Top Three Questions

Welcome to the universe of untamed power that is Buell Motorcycles. We’ve got some really nice bikes waiting to roll out, and you, coincidentally, want a bike. Sounds like we need to chat. Want to get your hands on a Buell bike but not sure where to start?

Buell Super Cruiser Development Update: Get Ready for Daytona Bike Week 2024!

We appreciate you for sharing our wild excitement over the new Buell Super Cruiser. We're thrilled to see your support, and are here to answer your questions while updating you with the latest news on the Buell Super Cruiser™.

Buell HH-MR: 2023 Hammerhead 1190 Race Edition

It’s 5am, the boys arrive in Birmingham. We head to the track to meet up with Jesse, get some coffee, assess the situation and get to work by 6:30am, race at Noon. Though the job is not difficult we were operating with minimal tools, swapping race prepped parts between engines, discussing/coordinating settings with Hayden’s crew chief, unknown environment and little sleep under the pressure made for an exciting morning!

Current and Future Buell Models

Buell is constantly working on improving the current products. Some items take a lot of time and resources, and we always look for new or potential items to work on. Part of this journey is a strong push for backward compatibility; in other words, as we progress from old to new technologies, owners of EBR products can update with us.