#MySuperCruiser and Our New Riders
With the first production Super Cruisers now in customer hands across North America, we are officially launching the all-new #MySuperCruiser community campaign to join the return of our broader #BuellInTheWild initiative. While #BuellInTheWild captures all Buell models, merch and more, #MySuperCruiser is dedicated exclusively to Super Cruiser owners, highlighting how these machines are configured, ridden, and modified in the real world.
The Super Cruiser’s steel-tube chassis and layout were designed to support owner adaptation, and our riders are already tailoring ergonomics, adjusting suspension setups, and installing custom component options through a baseline catalog of aftermarket parts. This network is growing and becoming more available through verified suppliers.
To participate in the Buell #MySuperCruiser campaign, post your machine on your social page using #MySuperCruiser and tag @buell.motorcycles. We are tracking any memories of you and your bike you’re down to share, and our digital team reviews submissions weekly to select machines for spotlights across our official web and social channels.
There will be quarterly winners for both the #MySuperCruiser and the #BullInTheWild campaigns, and our team will be sending each of the lucky riders swag packs of goodies in thanks for participating. If you’re thinking of doubling-up for your chances to win big, make sure to tag both #MySuperCruiser and #BuellInTheWild as well as @buell.motorcycles in all Super Cruiser content you share to your socials!
Planning a serious, one-of-a-kind custom build over the coming months? Reach out to our team - we would love to hear what you have in mind. Send us an email to marketing@buellmotorcycle.com and attach photos!