fuel your passion.
born of obsession.
built for the relentless.
Professional rider on a closed course. Do not attempt.
explore the ride
Buell Motorcycles stand as a testament to the spirit of adventure and passion for the ride. With every twist of the throttle, you are not just riding a motorcycle, but embarking on a journey of discovery. Designed with precision and crafted for those who seek more than just the ordinary commute, Buell Motorcycles offer an experience that is truly unparalleled. From the city streets to winding mountain roads, each ride on a Buell is a promise of excitement and thrill, urging riders to explore the ride and embrace the journey.
Our journey with new machines continues as we carry our performance-driven style and designs into the future. Assembled by hand in Grand Rapids, Michigan, USA.
buell models
Production starting Fall 2025 with an MSRP of $25,900, this isn’t just a machine. It’s your alter ego on two wheels, the embodiment of your wild side. A ride that defies limits, embraces every curve, and dares you to live louder. The road calls—are you ready to answer?
Buell Super Cruiser
Fuel your adventurous soul with American built Buell SuperTouring. Whether navigating scenic routes, embarking on long tours, or carving through mountain curves, with 185 horsepower and 102 Ft-Lbs. of torque, the Buell SuperTouring ensures every ride is a journey to remember.
Buell SuperTouring
Born from decades of American grit and racing heritage, the Buell Hammerhead 1190 is built for those who demand more from every ride. This isn’t just a sport bike; it’s an unbreakable bond between rider and machine, forged on the track and perfected on American soil.
Buell Hammerhead 1190
Built for those who live and breathe the thrill, the Buell 1190SX brings raw superbike power and relentless precision to the streets. With racing heritage pulsing through every carbon fiber, this machine is your partner in carving up open roads or commanding cityscapes.
Buell 1190SX
BUELL POWER
All current Buell models are powered by the Buell 1190cc liquid cooled V-Twin engine: a proprietary design originally developed for AMA super sport road racing. We have since taken the design work, and evolved it for the consumer market, with each and every motorcycle coming off our line being assembled by hand in Grand Rapids, Michigan, USA. Assembled with craftmanship, quality of care, and attention to detail at the top of our minds with every part placed, every bolt torqued.
This is American Racing Performance.
Buell sales & service
We’re continuing to grow our sales & service center network, as well as international distribution. View all active Sales & Service Centers here!
Show your Pride for American Performance.
Buell Shop Tee
Buell Premium Hooded Sweatshirt
Buell Super Cruiser Tee (Black)
Buell Racer Longsleeve
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Buell news & Bulletin
Buell News
View our most recent Press Releases and other big announcements from our factory.
Buell Buelletin
Learn more on the latest activities from our team in Grand Rapids, Michigan!