fuel your passion.

born of obsession.

built for the relentless.

2026 Buell Super Cruiser

Professional rider on a closed course. Do not attempt.

explore the ride

Buell Hammerhead 1190 & Buell SuperTouring

When we build a Buell, we’re out to prove that world-class performance still lives right here in America. We aren't interested in stamping out basic commuters or making compromises. We build precision machines for riders who demand real power, sharp handling, and a bike that actually feels connected to the road, without aides to hold your hand.

You feel it the second you crack the throttle. That’s the difference of a motorcycle built by people who obsess over the details. We don't do massive, automated assembly lines. We focus on high-quality craftsmanship—getting the engineering right and making sure every component is dialed in perfectly. Whether you're carving up a canyon or opening it up on a straightaway, a Buell responds exactly the way you need it to because it was built to perform, not just to look good in a showroom.

We’re keeping that momentum going, pushing the limits of American engineering with every new design we create. No shortcuts. Just incredibly capable, high-performance motorcycles, wrenched and assembled entirely by hand right here in Grand Rapids, Michigan.

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buell models

Buell Super Cruiser

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Buell SuperTouring

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Buell Hammerhead 1190

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Buell 1190SX

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BUELL POWER

All current Buell models are powered by the Buell 1190cc liquid cooled V-Twin engine: a proprietary design originally developed for AMA super sport road racing. We have since taken the design work, and evolved it for the consumer market, with each and every motorcycle coming off our line being assembled by hand in Grand Rapids, Michigan, USA. Assembled with craftmanship, quality of care, and attention to detail at the top of our minds with every part placed, every bolt torqued.

This is American Racing Performance.