fuel your passion.
born of obsession.
built for the relentless.
Professional rider on a closed course. Do not attempt.
explore the ride
When we build a Buell, we’re out to prove that world-class performance still lives right here in America. We aren't interested in stamping out basic commuters or making compromises. We build precision machines for riders who demand real power, sharp handling, and a bike that actually feels connected to the road, without aides to hold your hand.
You feel it the second you crack the throttle. That’s the difference of a motorcycle built by people who obsess over the details. We don't do massive, automated assembly lines. We focus on high-quality craftsmanship—getting the engineering right and making sure every component is dialed in perfectly. Whether you're carving up a canyon or opening it up on a straightaway, a Buell responds exactly the way you need it to because it was built to perform, not just to look good in a showroom.
We’re keeping that momentum going, pushing the limits of American engineering with every new design we create. No shortcuts. Just incredibly capable, high-performance motorcycles, wrenched and assembled entirely by hand right here in Grand Rapids, Michigan.
buell models
Production and deliveries to pre-orders has begun! This is a machine unlike any other, It’s your alter ego on two wheels, and the embodiment of your wild side. A ride that defies limits, embraces every curve, and dares you to live louder. The road calls—are you ready to answer? MSRP $25,900. Pricing subject to change.
Buell Super Cruiser
Fuel your adventurous soul with American built Buell SuperTouring. Whether navigating scenic routes, embarking on long tours, or carving through mountain curves, with 185 horsepower and 102 Ft-Lbs. of torque, the Buell SuperTouring ensures every ride is a journey to remember.
Buell SuperTouring
Born from decades of American grit and racing heritage, the Buell Hammerhead 1190 is built for those who demand more from every ride. This isn’t just a sport bike; it’s an unbreakable bond between rider and machine, forged on the track and perfected on American soil.
Buell Hammerhead 1190
Built for those who live and breathe the thrill, the Buell 1190SX brings raw superbike power and relentless precision to the streets. With racing heritage pulsing through every carbon fiber, this machine is your partner in carving up open roads or commanding cityscapes.
Buell 1190SX
BUELL POWER
All current Buell models are powered by the Buell 1190cc liquid cooled V-Twin engine: a proprietary design originally developed for AMA super sport road racing. We have since taken the design work, and evolved it for the consumer market, with each and every motorcycle coming off our line being assembled by hand in Grand Rapids, Michigan, USA. Assembled with craftmanship, quality of care, and attention to detail at the top of our minds with every part placed, every bolt torqued.
This is American Racing Performance.
Buell sales & service
We’re continuing to grow our sales & service center network, as well as international distribution. View all active Sales & Service Centers here!
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Buell news & Bulletin
Buell News
View our most recent Press Releases and other big announcements from our factory.
Buell Buelletin
Learn more on the latest activities from our team in Grand Rapids, Michigan!