Buell Motorcycle Co. has taken the Super Cruiser from concept to the concrete and has officially entered the production phase of its highly anticipated model, marking a milestone moment for the American motorcycle brand. Last week, Buell began its first builds of the Super Cruiser, completing VIN 0001 on September 26, 2025.

Buell Motorcycle Co. is thrilled to announce the debut of the 2025 Freedom Edition Hammerhead, an iconic machine that embodies the spirit of American ingenuity and speed. 

Buell Motorcycle Co. is expanding its global footprint with a highly anticipated return to the United Kingdom through a strategic partnership with Rainbow Moto & Re-Charge Café who will be taking on the Buell MotorBike UK division.

The moment touring enthusiasts have been waiting for is finally here! Buell Motorcycle Co. is thrilled to announce that production of the SuperTouring will commence this Fall.

Daytona Bike week will be a buzz with Buell unveiling Super Cruiser custom builds.  Buell’s team will also be showcasing the highly anticipated Super Cruiser final prototypes at Destination Daytona.

Buell Motorcycles, a legendary name in American motorcycling, is proud to celebrate a year of successes as 2024 wraps up and makes way for 2025.

Buell Motorcycles, an American motorcycle manufacturer renowned for its distinctive design and powerful performance, is thrilled to announce its first-ever participation in MOTO Canada.

Buell Motorcycle Co. is excited to announce that orders for the eagerly anticipated Buell Super Cruiser will officially open on September 12, 2024 to pre-order customers at a special introductory price of $23,900. After November 12, 2024, the order banks will be available to the general public at the base MSRP of $25,900. The Buell Super Cruiser, targeted to start production fall of 2025, is expected to redefine the cruiser market with its cutting-edge design and superior performance.

Buell Motorcycle Co., the iconic American Motorcycle brand, announces plans to rejoin global markets.

Buell Motorcycles, manufacturer of the highest-performing superbikes in America, is gearing up for its premier showcase at Daytona Bike Week, March 1-10, 2024. The event's highlight will be the debut of the highly anticipated Super Cruiser prototypes, marking a milestone in Buell's relentless pursuit of excellence and commitment to eager fans.

Buell Motorcycles is proud to announce the addition of three exceptional new hires, bolstering its design, engineering, sourcing, and manufacturing capabilities. These strategic team members mark a significant step as Buell gears up to produce its highly anticipated 2024 SuperTouring and 2025 Super Cruiser motorcycles.

In an unprecedented show of support from motorcycle enthusiasts worldwide, Buell Motorcycle Co. has achieved a remarkable milestone. In just six months, Buell has amassed over $120 million in preorders for their groundbreaking Super Cruiser 1190 collaboration with iconic motorcycle designer, Roland Sands.

Buell Motorcycles, proud manufacturer of the only American-built sport bike lineup, announces the launch of a 40th-anniversary Freedom Edition Hammerhead 1190. With a striking paint scheme featuring red, white, and blue stars and stripes, it celebrates 40 years of Buell Motorcycles and the lifeblood of American freedom.

Buell Motorcycles and Roland Sands Design have announced the first public preview of the 2025 Buell Super Cruiser. Making its East Coast debut at Daytona Bike Week, Friday, March 3 - Sunday, March 12, 2023, the Super Cruiser will star in Buell's lineup along Destination Daytona's main drag, showing off their high-performance, American-made superbikes and touting their latest updates.

Buell Motorcycle announced this week that a new Super Cruiser designed by Roland Sands of Roland Sands Design, Long Beach, CA, is in development for 2025, bringing two iconic brands together to create a one-of-a-kind motorcycle with a West Coast attitude.

Buell Motorcycles, a Grand Rapids, Michigan-based manufacturer of high-performance motorcycles, is looking to add skilled and motivated individuals that have a passion for building exciting new products, contributing to a dynamic work environment, and becoming part of the Buell team.