Current and Future Buell Models

Dear Buell Super Fans,

My name is Jacob Stark, and I'm an Engineering Specialist here at the Rival/New/Former EBR/Buell Motorcycle Co. Welcome to my blog.

I come from the world of the Rider, the Mechanic, and the Enthusiast. I consider myself one of you, with the added benefit of being a liaison between the company/brand/bikes and yourselves.

I’m here to show off what we have been working on over here at the factory. I’ll be talking about our current/future models and digging into the latest of what Buell has been up to.

With that said, I’d like to RE-introduce our current models:

Both models started life in 2014 as the EBR 1190 SX & RX. At that time, they were considered competitive with Ducati’s Pingale, running in AMA Superbike and World Superbike. The 2022 and newer versions are essentially the same models as the EBR 1190 resurrected, with improvements. This is a real revival, this is a real restart; this is taking a good product and expanding upon it to create a great product, harkening to the phoenix of folklore: From the ashes of EBR, back into BUELL!

We return to a second year of production after officially starting back up in November of 2021, taking things slowly and very seriously. The Buell focus is honed in on improving the current SX and Hammerhead, with quality as a first and fundamental priority. That means starting with a major issue the models previously suffered from brittle body work, aka, “plastics”.

The early versions of the SX/RX (starting in 2014-2018) featured body panels made from a very thin, 2-3mm ABS substrate that was too brittle and would fracture in many areas under regular use... or even just looking at it. Understandably, using these parts did not fit the direction the company wanted to go when bringing our best product back to market; instead, Carbon Fiber was chosen for Buell body components.

A handful of new RX bikes received the Carbon Fiber Body, but the RX needed more than a facelift. An opportunity was birthed - not only to change materials, but to give the RX new, edgy styling.

Buell CEO Bill Melvin made initial sketches featuring aggressive lines and edges, turned them over to Industrial Designer Ryan Hahn and the Buell Hammerhead was born!

We return to a second year of production after officially starting back up in November of 2021, taking things slowly and very seriously. The Buell focus is honed in on improving the current SX and Hammerhead, with quality as a first and fundamental priority. That means starting with a major issue the models previously suffered from brittle body work, aka, “plastics”.

The early versions of the SX/RX (starting in 2014-2018) featured body panels made from a very thin, 2-3mm ABS substrate that was too brittle and would fracture in many areas under regular use... or even just looking at it. Understandably, using these parts did not fit the direction the company wanted to go when bringing our best product back to market; instead, Carbon Fiber was chosen for Buell body components.

A handful of new RX bikes received the Carbon Fiber Body, but the RX needed more than a facelift. An opportunity was birthed - not only to change materials, but to give the RX new, edgy styling.

Buell CEO Bill Melvin made initial sketches featuring aggressive lines and edges, turned them over to Industrial Designer Ryan Hahn and the Buell Hammerhead was born!

Last but not least (and by far a fan favorite): The Super Cruiser.

When I heard we were working in collaboration with Roland Sands Designs and saw the drawings for the concept, a Cruiser fan I became. Superbike performance in a cruiser - not just the designation of a new Buell model, but a whole new category for the industry itself. I can’t wait to share all the cool features and details!

I look forward to sharing more details with the Buell customer/fan base. We plan to continue with updates at least once a month, where we air out future models such as the SuperTouring and Super Cruiser, updates to the present SX/Hammerhead, tech-talk about the bikes, some technical videos explaining process like basic services, events and promotions… things you haven’t heard, and a little extra, just to tie everything in.

Check back on the Buell website and social media platform for more news, sneak peeks, product updates, etc.

I look forward to staying in touch.

- Jacob Stark, Engineering Specialist, and general Misfit