The Super Cruiser’s V2 prototype was completed, with plans to debut the final, production-intent bike by Fall of this year.
Buell’s SuperTouring is nearing completion with availability information coming later this quarter.
On top of connections made at Sturgis, Buell’s second attendance at EICMA 2024 opened talks for future collaboration and opportunities.
Buell celebrates an ever-expanding global footprint and service network, with 52 dealer partnerships locked down and over 100 dealer partnerships projected for 2025
Buell is committing to including rider-centric analysis and feedback in the development phase of all future bikes. This strategy will guarantee a place for customer feedback in Buell motorcycles, prioritizing the health and happiness of the community’s riders while aligning the Company’s bikes with consumer demand.
Grand Rapids, MI - January 17th, 2025 - Buell Motorcycles, a legendary name in American motorcycling, is proud to celebrate a year of successes as 2024 wraps up and makes way for 2025.
Since 2021, Buell has put time and effort into establishing and maintaining an ethical scaling model highlighted by increased accessibility of quality products in both local and international markets. As 2024 concludes, Buell is pleased to provide an overview of the year's accomplishments, with particular emphasis on the key milestones achieved in the development of the Company’s first new model since 2021: The 2025 Super Cruiser.
Buell Super Cruiser
The creation of the Super Cruiser has seen chapters of rigorous development and testing in the move toward launch. Following rider feedback, and thanks to the hard work of all involved, a critical milestone has been achieved with the completion of the V2 (Version 2) prototype.
With sights now set on the Super Cruiser’s final (Version 3) prototype, the coming months turn to finishing touches in the name of performance, durability, and rideability.
Buell remains on track to release the Super Cruiser in American markets by the end of this year.
Buell SuperTouring
Preceding the Super Cruiser launch, Buell’s revamped SuperTouring (ST) is nearing completion and will soon be revealed to both domestic and international markets.
The SuperTouring is designed to deliver the ultimate long-distance riding experience, combining comfort, and performance with raw power available through a liquid-cooled, 1,190cc ET-V2 V-twin engine.
With its powerful 1190 engine, heritage inspiration, and exclusive paint schemes, the SuperTouring is uniquely positioned as the community’s durable, punchy weekend getaway machine.
Stay tuned for more details on the SuperTouring’s progress as we continue through 2025.
2025 Hammerhead 1190 & 1190SX
New Paint Schemes
Buell’s present models - the Hammerhead 1190 and 1190SX - are now refreshed with new paint schematics and accessories for 2025.
This year, Buell’s lineup includes new colors and a new Freedom Edition for the 2025 Hammerhead.
Accessory List Updates
Here is a list of the accessories currently available on Buell’s bikes:
Seats
○ Carbon
○ Silver Embroidery
○ Red Embroidery
○ Orange Embroidery
Black-out Kit
○ Available for Hammerhead & 1190SX only
Öhlins Steering Stabilizer with 20 levels of adjustability
Quick-Shift kit
○ Available in Standard or GP pattern
Race Exhaust Tip kit
○ Programmed ECM included
Lower Pegs (1” drop)
Riders can expect this year’s accessory list to expand with increased aftermarket availability as preparations for global expansion continue.
Company Milestones
Buell at Sturgis Rally 2024
Buell made a bold statement at the 2024 Sturgis Motorcycle Rally, showcasing the impressive capabilities of the 2025 Super Cruiser prototype. In a true testament to its endurance and performance, the Team rode a series of V2 prototypes 1,200 miles (15 hours) to Sturgis without logging a single issue along the way.
Nearly half a million riders and enthusiasts were able to experience the V2 Super Cruiser prototype firsthand as it navigated the terrain of Deadwood, Spearfish, and Mt. Rushmore with power, proving prowess beyond the urban pavement.
The excitement continued with Buell's participation in the FXR Stunt Show and DrifterX, where Jesse Ryan, a renowned rider with Concrete Cowboys, skilfully worked a V2 into a series of stunts, demonstrating the impressive capabilities of the Super Cruiser’s high-octane personality in a thrilling display of power and control.
Buell at EICMA 2024
For the second time, Buell Motorcycle Co. was present at the world’s largest motorcycle expo, EICMA 2024, held in Milan, Italy. This attendance marked a significant step in Buell's global expansion strategy, generating considerable interest from international attendees and fostering valuable connections with key industry players.
The Company engaged in productive discussions with potential suppliers, manufacturers, and distributors, laying the groundwork for exciting collaborations to come. These new relationships are expected to enhance Buell's supply chain, expand global reach, and ultimately deliver Buell bikes to riders worldwide.
Buell is confident that connections made at EICMA will translate into tangible benefits to be realized in the coming years. Stay tuned for updates.
Looking to 2025 and Beyond
Buell at Moto Canada’s Motorcycle and Powersport Show 2025
Buell Motorcycle Co. is thrilled to announce its first-ever participation at a Canadian motorcycle show series!
Starting mid-January, Buell will be at Moto Canada’s Motorcycle and Powersport Show tour, joining forces with Canadian partners Calgary Cycle City, Maxxim Powersports and Moto en Action to bring Buell’s bikes to riders across the country.
Attendees can experience the raw power and iconic design of Buell's Hammerhead and 1190SX models firsthand and chat with Buell team members at the following tour stops:
VANCOUVER
January 17-19 @ Tradex (Abbotsford), manned in collaboration with Calgary Cycle City.
CALGARY
Jan 31-Feb 2 @ BMO Centre (Stampede Park), manned in collaboration with Calgary Cycle City.
TORONTO
February 14-16 @ Enercare Centre, (Exhibition Place)
MONTRÉAL
Feb 28-Mar 2 @ Palais des congrès (Montréal), manned in collaboration with Moto en Action
Moto Canada also celebrates the organization’s 30th anniversary, marking a significant milestone for both the company and the Canadian motorcycling community.
Expanding Service Network
On top of ensuring all products remain accessible and aligned with multiple markets, Buell is aiming to reach 100 Service Center Locations by Q3 of 2025.
As of January 17th, we are proud to share that we are on track for this Milestone Goal, and every week provides more riders with better access to a Service Center in their local area.
Global Expansion
Buell is committed to connecting communities worldwide with the new Hammerhead 1190, 1190SX, Super Cruiser, and SuperTouring. Following a rigorous year of regulatory approvals, Buell anticipates a fresh debut with the Hammerhead and 1190SX into Mexican markets by the end of 2025.
Priority has also been focused on increasing product availability and accessibility in Canadian markets, with plans currently underway to explore brand support and expansion in the UK, Australia, Germany, and more in the coming years.
Committing to a Rider-Centric Future: A Note to the Reader
2024’s successes were only possible with the collective input and active engagement of numerous riders, both from within Buell and the broader riding community.
Thanks to dedicated time and feedback provided during critical development phases, this year marks a new era of rider engagement at Buell. Moving forward, rider feedback will be an integral part of the development journey for Buell’s bikes, ensuring that every Buell motorcycle will both reflect the needs and exceed the expectations of its rider.
Stay in touch: We look forward to a new year with our ever-growing rider base and invite you to join our growing community of Buell enthusiasts. Stay up-to-date on the latest news and developments by following us on social media, and visit our website for more information about the Super Cruiser and other exciting Buell products.
Social Media:
Twitter: @BuellMotorcycles
Instagram: @Buell.Motorcycles
Facebook: @Buell Motorcycles
TikTok: @BuellMotorcycles
Reddit: u/BuellMotorcycleCo
YouTube: @buell.motorcycles
LinkedIn: Buell Motorcycles
Website:
It's incredible to see how Buell Motorcycles continues to innovate and push the boundaries of performance with exciting new models like the Super Cruiser and SuperTouring. Their commitment to rider feedback and expanding global partnerships is a true testament to their focus on delivering high-quality, customer-centric products. The Sturgis Rally and EICMA 2024 participation have certainly highlighted Buell’s growing presence in the motorcycle world.
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In terms of lineup, they’ve been diversifying beyond their traditional sportbike category, bringing new options that appeal to a wider range of riders. They’ve also made significant investments in racing partnerships and electric motorcycle research, signaling their intent to stay ahead in a rapidly evolving market. As for their audience, while longtime Buell enthusiasts remain the backbone of their community, they’ve also attracted new riders looking for something unique and performance-driven. Their brand revival has successfully positioned them as a bold alternative to mainstream manufacturers.
If you want more information about their latest models, sales achievements, and what’s next for Buell in 2025, be sure to check out the latest reports and industry analysis—it looks like they have big plans…
Buell Motorcycles is making huge strides in 2024, and it's exciting to see the Super Cruiser and SuperTouring models nearing completion! The commitment to rider feedback and expanding dealer partnerships shows how dedicated Buell is to delivering high-performance bikes that truly cater to the community. Looking forward to seeing these new models hit the road! For those who love the thrill of the ride and a bit of fun, check out plinko-official.com for some entertainment in between rides!
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Buell Motorcycles concludes 2024 by celebrating significant growth across all areas, marking a year of exceptional milestones. Their expansion in production, sales, and brand recognition highlights their commitment to innovation. As part of this success, idme kpm played a key role in fueling Buell’s continued rise in the motorcycle industry.